Enrolling your releases in Facebook monetization allows creators to put your music in the content they create and share on Facebook and Instagram. It also protects and claims your music when creators use your music in their content, so you can earn revenue.
Important: Releases sent to Facebook/Instagram must be monetized, and all tracks on the release must be eligible for any of the tracks to be monetized. If your release or any track on the release is not eligible for monetization, the entire release will not appear on Facebook/Instagram.
What are Facebook’s eligibility requirements?
There are strict eligibility requirements that your release must meet before TuneCore can deliver your release to Facebook/Instagram. If you are migrating any releases from a previous distributor, please note that TuneCore holds its own set of eligibility requirements that may differ from your previous distributors. Your release must meet ALL of the requirements.
The most important one to remember? You can only submit and monetize tracks on Facebook/Instagram that you have the exclusive rights to publish.
That means you cannot submit tracks for monetization that:
- Contain instrumental content such as samples or beats (even if you have a distribution license)
- Contain ambient sound effects, production loops, samples from audio libraries, or meditation/sleep/yoga tracks
- Are covers of another artist’s work, regardless of the work’s public domain status
- Are remixes or edited versions of another artist's work or any work you don’t own exclusive rights to the original work for
- Contain 10+ consecutive seconds of spoken word material
- Contain public domain clips, speeches, or other public domain material
- Are karaoke, soundalike, or tribute/cover versions
- Are covers of traditional or public domain songs (including but not limited to: children’s music, classical pieces, holiday songs, or religious songs/hymns).
- Are part of a compilation, “various artists” release, DJ set, or continuous mix
- You have previously licensed to a third party, or on an exclusive basis
- Are already monetized on Facebook through another distributor
- Are video game, TV, or film soundtracks (UNLESS you are the publisher)
- Were created solely for use in Facebook videos to exploit Content ID (like music used for end cards)
It’s a lot to keep track of, but violations of these requirements can lead to negative action taken against your account up to and including monetization removal, takedowns of your releases, and permanent removal of your account from Meta monetization services.
Can I send one track on a release to Facebook without sending the entire release?
The entire release must be sent to Facebook, you cannot mark individual tracks for monetization. If any track on your release is ineligible, the entire release is considered ineligible.
How long will it take for my release to go live?
Most releases are live and available on Facebook/Instagram within a week, but it can take up to two weeks for your releases to be fully ingested and available for use.
Why can't I find my release on Instagram?
Having difficulty searching for your track doesn't mean that your track wasn't delivered. Instagram Music search results are dictated by several factors, including geography, popular tracks, previous success, and more.
When searching for your track in the Instagram music library, try using this format - "ISRC:XXXX12345678", replacing everything after the colon with your track's ISRC. You should be able to locate your track and save it to your “Favorites” for easy access. Once you start using your track in Stories or Reels, your fans can easily find and save it!
Please note that TuneCore only has a monetization policy, so if your audio has been muted or your video blocked, it is most likely due to Meta's audio usage policy and not any claim from TuneCore. Additionally, replicating an on-demand music experience in your video by using a static image may result in the video being muted.
Tracks on multiple releases and waterfalling releases
If you have already submitted a track to Facebook/Instagram and include it on another release whose release or go-live date has not yet occurred, the track will not become available until the latest go-live date.
For example: You deliver a single with a release date of January 1, 2024. Then, you deliver an album with a release date of March 1, 2024, including the same track. The single will not be available on Facebook/Instagram until March 1, 2024, because that is the latest delivery date associated with that ISRC.
Viewing Facebook/Instagram Sales Reports
Facebook pays out its revenue quarterly. Revenue for Facebook and Instagram is consolidated under the heading "Meta" in your Sales Reports.
IMPORTANT: There is a "World Wide" country filter in your Sales Reports that is used to identify a portion of Meta sales postings. If you select the World Wide filter, it will only display Meta earnings from countries that do not already have a filter on our Sales Reports page. To see your total Meta sales, make sure you have every box checked under the Country filter, not just the one for "World Wide".