On March 30, 2023 the Believe Group (TuneCore’s parent company) announced their acquisition of Sentric Music.
Sentric Music is a global independent music publishing platform with offices in Europe and the United States. Partnering with over 70 collection societies, the platform already operates at scale in over 200 territories, representing more than 4 million songs and over 400,000 songwriters either directly or via industry partners.
Sentric Music’s key services are:
- Registration/licensing: ensuring copyrights are licensed and registered globally to maximize royalty collections
- Collection: collecting royalties from licenses efficiently and at scale, globally
- Reporting & analytics: providing transparency and reporting of your copyright’s performance
- Payment: a digital platform designed to provide labels and artists with efficient royalty payments
Additionally, Sentric Music offers neighboring rights, and creative services like pitching and licensing compositions for synchronization (aka sync) uses, and facilitates collaboration or secure placements.
Through its contract with YouTube, Sentric Music is also able to manage the administration of mechanical rights, including rights related to UGC on YouTube.
TuneCore is already partnering with Sentric Music to offer publishing services, and has been since 2018. Believe is going to leverage the platform to offer publishing services to all Believe clients by scaling and further optimizing the platform.
Why is Believe acquiring Sentric Music?
Sentric Music’s publishing expertise, industry leading technology and unique platform for collection combined with Believe’s digital music expertise and global presence will develop a comprehensive solution for songwriters and publishers at all levels.
Sentric Music recently renewed its agreement with TuneCore, expanding services to offer songwriters more flexibility and a new high-end publishing interface. Twenty-three percent of TuneCore’s subscribers are already benefiting from Sentric Music’s solution. TuneCore publishing administration has paid over $100 million to songwriters who utilize the service.
Moving forward, Sentric Music’s integration will further strengthen publishing for TuneCore’s self-releasing artists and expand it to new geographies. Sentric Music will then offer publishing services to all clients within the Believe Group, who will be able to monetize their music seamlessly. The acquisition will also provide new ways to manage and optimize catalogs and address songwriters and publishers, in addition to artists and labels.
Does Sentric Music offer services that fit different levels of development for artists and labels?
Sentric Music’s publishing and royalty collection services can fit each artist’s needs through various types of deals ranging from self-service to administrative services, and funded deals.
Will there be any changes to my TuneCore Publishing Administration service?
At this time, there will be no changes to the level of service you receive as a TuneCore Publishing Administration client. As Sentric Music fully integrates into Believe, we may update the service offerings we have available to you as a TuneCore Publishing Administration client, and if we do you’ll be notified via email.
I have additional questions about this acquisition, who can I contact?
We’re happy to help! You can contact TuneCore’s Publishing Administration team here.